J.D. Power and Associates is a global marketing information services company operating in key business sectors including market research, forecasting, performance improvement, Web intelligence and customer satisfaction. Renowned for their research and authority in the Automobile Industry, the organization had recently declared the 2009 ranking of Initial Quality Study.

The industry average (industry spanning 37 car manufacturers) in this survey worked out to 108 problems per 100 vehicles in the 2009 Nameplate ranking.

Toyota emerged with a score of 101, reflecting high standards of Quality and Dependability. In its car segment, JD Power as the highest ranked car in the IQS has rated the Yaris.

The Initial Quality Study (IQS) serves as the industry benchmark for new-vehicle quality measured at 90 days of ownership. The study is used extensively by manufacturers worldwide to help them design and build better vehicles and by consumers to help them in their vehicle purchase decisions. Initial quality has been shown over the years to be an excellent predictor of long-term durability, which can significantly impact consumer purchase decisions.

In the current economic scenario Quality even more critical. Making improvements in quality not only satisfies customers who are holding onto their vehicles longer, but it will also influence their decisions when they return to the new-vehicle market or are seeking to purchase a pre-owned vehicle.

Squeezing in an enormous amount of innovation into the curvy contours of its astonishingly compact frame, the 2009 Toyota Yaris represents an intelligent transportation solution. Yaris has been a best seller in Oman for several years.

Its owners love it, "There's something special about Yaris. Not just how it looks, or how it takes a corner. There is something deeper. In its own way, Yaris rewrites the rules for what a car can be. And yes, it’s a thrill to drive," is the opinion expressed by one, shared by many!

The new 2009-year model Yaris, represents a styling makeover - in terms of exteriors as well as interiors. Peppier, and trendier, it sports an attractive grille, headlamps and fog lamps. The new 8-spoke alloy wheels further add to its appeal.

The Yaris interior is unexpectedly roomy, and packed with an astonishing array of high-end features. These include power outer mirrors, driver's seat height adjusters, tachometer and the optional Optitron type combination meters that improve visibility. While the brown trimmings enhance the brightness of the cabin area, the new warm silver finish at the centre cluster imparts a richer look. The 60/40 split rear seat that reclines, slides and folds flat, the rear flat floor which helps in increasing the legroom for rear occupants and the large luggage area - all add to the appeal of the vehicle.

Responsive power and a surefooted stance make driving the nimble Yaris a delight. The 2009 Yaris is available with a choice of powerful 1.5 & 1.3L engine variants that offer impressive fuel efficiency and excellent performance, assuring low cost of ownership.

The Toyota Yaris has been awarded a 5-star safety rating and high score (35 points) for adult protection in a round of Euro NCAP safety tests. That's not only because the Yaris’s highly rigid cabin, forged from high-strength steel, is designed to absorb shock and disperse impact energy. High-end safety features such as dual airbags, anti-lock brake system (ABS) with electronic brake-force distribution (EBD) and brake assist (BA) in addition to the 3 point ELR seatbelts, high mount stop lamp engine immobiliser system, fog lamps & rear spoiler...all add to its top class safety standards.

Every Yaris sold in Oman has the solid backing of the Saud Bahwan Group, one of the top Toyota distributors in the world. People choose Toyota because on the one hand, Toyota offers genuine quality, dependability and reliability and on the other, nothing comes close to Toyota for its value-for-money and range.

Toyota's pride of place is made possible by an outstanding product and the ever-reliable support of Saud Bahwan Group. Added privileges available to Toyota customers include a 6-year unlimited mileage protection plan, 98% parts availability and a vast sales, service and spares infrastructure/facility network spanning Oman.

No wonder then that Toyota has been voted as the Best Brand in a recent survey by a leading Business magazine!