Brand Promise

Brand Promise

Brand Promise

The Toyota Logo

Toyota Logo

Clearly perceptible head-on and from a rear-view mirror, the unique Toyota logo has a rich heritage.

The Toyota logo was introduced in October of 1989, to commemorate the 50th year of the company. The development of the logo took about five years, as it was necessary to develop a suitable logo to integrate with the rising profile of Toyota across the globe. There were two motivating factors in designing the logo: a logo with a strong visual impact that stands out from other automobiles and recognition from a distance announcing the “arrival of Toyota”.

There are three oval rings in the new logo are combined in a horizontally symmetrical configuration. The outer oval ring symbolizes the world embracing Toyota. The two perpendicular rings inside the larger ring represent the heart of the customer and the heart of the company. They are overlapped to represent a mutually beneficial relationship and trust between each other.

The overlapping of the two perpendicular oval rings inside the outer ring symbolizes “T” for Toyota, as well as a steering wheel, representing the vehicle itself. Each oval ring is contoured with different stroke thicknesses, similar to the “brush” art known in Japanese culture.

The space in the background within the logo exhibits the ever-expanding technological advancements and boundless opportunities that lie ahead, also “infinite values” which Toyota conveys to its customers which are superb quality, value beyond expectation, joy of driving, innovation, integrity in safety, the environment and social responsibility.