Be it a laptop, smartphone, tablet, PC or any device with pixels – enthusiasts have been visiting the Toyota Oman Facebook page with such consistency that its fanbase has vaulted over the 50,000 mark… showing no sign of stopping! The hearty response has cemented Toyota's robust presence in social media.
A Saud Bahwan Automotive spokesperson told us about the popularity that the Toyota Oman page enjoys today, “We connect with people at every level. Our presence on social media is to reach out to customers and fans of the brand in real time, and is an extension of our customer centric approach. Any trend-spotter will readily note how active Oman has become in recent years on social media. It reflects the growing importance of Social Media and its role in influencing buying decisions. Our page is our door to Omani homes and very early on, we realised the potential of Facebook and made it as one of the pillars of our social media marketing strategy... Today, our fan base has crossed the 50,000 landmark and we are grateful to our enthusiasts for it.”
Toyota Oman page has grown by 102% doubling its number of fans in the last 6 months, and can be seen as a reflection of high inquisitiveness among fans due to series of new launches.
Freshness and topicality are also some of the many reasons for the popularity of the Toyota Oman page, “To keep information relevant and interesting, our page contains up-to-the minute information on New Model Launches, New Features and Current Promotions. One of the most popular features remains the brain-tickler ‘Did you know?’ - It informs enthusiasts about Toyota facts with a “friendly & fun” flair.
One of the most interactive pages currently among automobile brands in Oman, the Toyota Oman page is also a bridge for 2-way communication between fans and Toyota. These dialogues bring in valuable feedback revealing customer sentiments. Further fans can interact with the brand and can request for any information as required regarding product, offers, events or any other subject.
The spokesperson reminds us “Visitors to the ToyotaOman page are welcome to like the page to stay tuned to all the updates of Toyota and are encouraged to participate in the conversations that happen on the page.”
Indeed, Toyota’s digital footprint in Oman has deepened with the Facebook page. Given the response, it is fair to assume that will continue on the upward trend.
In Oman, the nationwide parts and service network of SBA supports Toyota’s outstanding product quality. No wonder then that today, Toyota is one of the most trusted and well-known brands.