The biggest and the most prestigious awards program for the regional automotive sector 2018 Middle East Car of the Year (MECOTY) awards –have honored Toyota Corolla as the Best Car in the small sedan category. The most successful production car model ever, the Toyota Corolla was chosen by a judging panel comprised of 16 independent senior editors from leading automotive publications representing the Middle East and North Africa.
The 12th generation Toyota Corolla emerged as the winner after impressing the judges on ten aspects that have been set as the selection criteria for the fifth edition of MECOTY. These included design & quality; exterior & interior; handling & drivability; safety & durability; performance & capability; technological innovation; emotional appeal & driver satisfaction; value for money (new purchase & resale); environmental friendliness; regional appeal; and comfort & practicality.
Yugo Miyamoto, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, said: “We are extremely proud and honored to continue to be recognized at the most coveted regional automotive awards. The recognition of an experienced panel is a true testimonial for the outstanding appeal of the Toyota Corolla and its consistent offering of quality and value. The most sought-after car, which is synonymous with reliability, affordability, and fuel economy, has built a compelling reputation over the last five decades to become the favored compact sedan of our customers across the world and this region in particular. On this occasion, we would like to thank our customers and are extremely grateful to them for their continuous support and loyalty, and for making Toyota one of the most popular automotive brands in the region.”
The 2018 Toyota Corolla was launched last year with a choice of 1.6-litre and 2.0-litre four-cylinder engines and is available with a Multidrive 7S transmission to offer improved efficiency and driving pleasure. The Toyota Corolla also features a modern and dynamic design, a premium interior and an array of safety features such as Vehicle Stability Control (VSC), Anti-lock Brake System (ABS), Electronic Brake Force Distribution (EBD), Type Pressure Warning System (TPWS), Rear Fog Lamps and is also available in many different exterior colours. All these features help the Toyota Corolla stand out in its segment.
Since its launch in Japan in 1966, more than 44 million units of the Corolla have been sold globally to date to establish itself as the best selling nameplate in the world. With its 16 manufacturing plants, Toyota currently produces 1.5 million Corolla cars each year to reach its customers in more than 150 different markets.
To add to the joy, Saud Bahwan Automotive has announced the Ramadan Campaign, the ‘Biggest Excitement’ under which the Corolla is available with a Cash Gift and many other benefits. According to the Saud Bahwan Automotive spokesperson, “When anyone buys a Corolla, they get a Cash Gift ranging from OMR 1000 up to OMR 1800 as well as 1-year Oman Insurance. They also get a Gift Voucher and chance to participate in a raffle with 6 Prius Cars and a Grand Raffle of Camry Hybrid. All are welcome to make the most of this offer and become proud owners of a shiny Toyota Corolla – the car that is the leading choice of customers, world over.”
Wait no more…visit the nearest Toyota showroom & make it yours!
Specifications of vehicle imported from Toyota Motor Corporation are as per the GSO Conformity Certificate applicable to the model/grade. Parameters such as vehicle weight, dimensions & fuel economy could vary from the GSO Conformity Certificate due to fitment of dealer installed accessories. Pictures and colours shown may differ from actual specifications.
In Oman, the nationwide parts and service network of Saud Bahwan Automotive support Toyota’s outstanding product quality. No wonder then that today, Toyota is one of the most trusted and well-known brands.
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