Improvement comes from breaking things.The endless pursuit of "making ever-better cars" begins with motorsports.

The Japanese line-off ceremony for the GR Yaris took place in 2020. Toyota Representative Director Akio Toyoda, whose known by his driver name is "Morizo, described it beginning of a new era Normally, the line-off ceremony is the end goal of vehicle development, but for the GR Yaris, it was just a stepping stone. The next stage of development immediately got underway at motorsports venues worldwide, "Thank you for breaking it." This phrase became a catchphrase of the engineers working at our development center. Breaking the car meant the discovery of a new problem for them to solve. Through this accumulation of experience and technology. the GR Yaris is being further refined and improved. The mindset of taking risks and taking on challenges in order to improve is the most important factor in making ever-better cars.

The GR Yaris has a lower grille that is lighter and stronger with better cooling performance, and a divided front bumper hat is easier to replace if damaged. Its design has been refined order to win amidst the harsh environment of racing.