Marking the entry of a supremely practical vehicle that is set to redefine the compact SUV segment, Toyota has unveiled the new Rush in Oman. Offering efficient fuel economy and maneuverability, along with ample interior space. The the new vehicle seeks to highlight Toyota’s focus on introducing vehicles that are not only equipped with a host of enhanced and functional features, but also meet the growing demands of the brand’s most discerning consumers.
The new Toyota Rush has been designed keeping in mind the evolving needs and tastes of consumers from around the world with a crossover SUV-like styling for a sophisticated facade. At 4,435 mm long, 1,695 mm wide, and 1,705 mm high, the Toyota Rush’s external dimensions open into a spacious cabin on the inside with ample room for passengers and luggage.
Eiji Fujibayashi, Chief Engineer of the new Toyota Rush, said: “At Toyota, we are always in the pursuit of developing vehicles that cater to the needs of our customers and surpass their expectations. Our extensive 18-month research to understand evolving customer preferences and subsequent efforts to address them by utilizing our superior engineering have resulted in the new Toyota Rush, an authentic compact SUV designed for a variety of everyday uses. With its refined performance, efficient fuel economy, safety features, and elegant design – which strikes an excellent balance between body size and interior roominess—, the new compact SUV will present a unique value proposition for our customers.”
Commenting on the new vehicle’s launch, Yugo Miyamoto, Chief Representative, Middle East and North Africa Representative Office, ToyotaMotorCorporation, said, “We are excited to launch the new Toyota Rush in the region and are confident that this new vehicle, with its everydayuse features, ride comfort andsuperior value, will strongly resonate with our customers and car enthusiasts.”
“We have sought to reflect the needs and aspirations of our customers by presenting a dynamic vehicle that offers spaciouscabin and ride comfort for an entire family and complements our extensive product range with a supremely versatile and practical vehicle. I would like to extend our gratitude to our customers for their constant support and inspiration, which continue to motivate us to developever-better cars that exceed their expectations,” Miyamoto added.
Designed for those looking for functionality, the new compact SUV offers a high degree of utility with its comfortable seating and plentiful luggage space. With a 5.2-meter turning radius, the Toyota Rush boasts excellent maneuverability as a result of the vehicle’s FR (Front-engine, Rear-drive) platform, in addition to exceptional ride comfort and handling stability through a five-link type rear suspension.
Delivering a dynamic driving experience, the new Toyota Rush comes with a 1.5-litrefour-cylinder engine that generates a maximum output of 103.3 hp and 13.87 kg-mof torque and incorporates the Dual VVT-i (Variable Valve Timing-intelligent) technology, which continuously optimizes intake and exhaust valve timing in response to driving conditions for exceptional performance. The engine of the new vehicleis mated to a four-speed automatic to offer a smooth shifting experience with superior fuel efficiency.
The new Toyota Rush exhibits a modern and sleek identity with its long cabin and robust body. The front of the vehicle features large, wraparound headlamps and a thick lower grille that seamlessly encompassesthe Toyota logo and headlampsfor an aggressive and dominating look. Furthermore, the vehicle hasanaerodynamic hood with a longitudinal bulge, which gives it a further distinctive character.Complementing its dynamic styling, the compact SUVhas been provided with uninterruptedlines surrounding the windowson both sides, significantly enhancing its roomy look.From the back, the new vehicle continues to look sporty with its large taillamps and chunky bootlid, while a seamless line flowing from the side to the rear further enhances the vehicle’s dynamic image.
With an attractiveinterior and a sophisticated feel, the cabin of the new Toyota Rush has been decked out with a range of enhanced featuresfor more convenience and comfortincluding anLCDMulti-information display in the center of the meters displaying fuel efficiency in an intuitive format,a Six-speaker Sound System,a USB jack, an accessory socket for convenient charging of smartphones andother devices, in addition to 13 bottle holders placed deftly throughout the vehicle. The sophistication of the interior design has been further enhanced by theinstrument panel, which integrates the speedometer and tachometer that are accented by elegant chrome-plated rings.
Offeringthree-row seating, the new Toyota Rush can comfortably accommodate up to seven passengers with ample space for luggage.The seats ensure utmost ride comfort and provide a variety of seating configurations, with the second-and third-row seatbacks folding down to create a large space for long items and the third-row seatbacks tumble-folding to expand the luggage space, allowing easy access for occupants and enough storage fora variety of loadsfor both family and business use.Even as all seats are occupied, the roomy luggage compartment of the new vehicle can accommodate four 20-litrewater bottles.
From a comfort perspective, both the driver and passengers are ensured a relaxing cabin with the Toyota Rush’s best-in-class Automatic Air Conditioning System, which allows the temperature of the interior to be quickly adjusted for maximum efficiency. For optimal cooling performance of the entire air conditioning system, upper vents have been incorporated on top of the center cluster to achieve maximum cooling forpassengers in the rear seats as well.
As with any other Toyota model, safety remains a top priority for the new Toyota Rush, which offers a comprehensive array of safety features to protect its occupants, namely six SRS airbags that include Dual Front SRS Airbags,Side Airbags for the front seats,andCurtain Shield Airbags for front and rear seats; Vehicle Stability Control (VSC); Anti-lock Braking System (ABS); Electronic Brake-force Distribution (EBD);Traction Control (TRC);Hill Assist Control (HAC);Rear Parking Sensors; Rear Fog Lamp;and Tyre Pressure Monitoring System (TPMS), among many others.
The new Toyota Rush is available in six exterior body colors, including, Dark RedMica,Dark Red Mica Metallic, White, Bronze, Silver, and Black, and has been fitted with 17-inch alloy wheels.
To get a closer look & feel of the Rush, please visit the nearest Toyota showroom.
Specifications of vehicle imported from Toyota Motor Corporation are as per the GSO Conformity Certificate applicable to the model/grade. Parameters such as vehicle weight, dimensions & fuel economy could vary from the GSO Conformity Certificate due to fitment of dealer installed non-Toyota accessories. Pictures and colours shown may differ from actual specifications.
In Oman, the nationwide parts and service network of Saud Bahwan Automotive support Toyota’s outstanding product quality. No wonder then that today, Toyota is one of the most trusted and well-known brands.
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