Toyota No.1 Brand: Awarded ‘Most Trusted Brand in Oman’

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Toyota No.1 Brand: Awarded ‘Most Trusted Brand in Oman’


The jointly conducted OER-Arabian Research Bureau’s survey listed the top brands that have established an emotional connect with customers, by winning their loyalty and trust.

Toyota comfortably cruised all the way to the top, asserting itself as the ‘Most Trusted Brand In Oman’ in the Automotive (General) category, recently at a jointly conducted Oman Economic Review (OER)-Arabian Research Bureau’s survey. The prestigious award was received by Ms. Manal Mohammed Bahwan, in a ceremony hosted by OER at the Sheraton Oman Hotel.

According to a spokesperson from the OER-Arabian Research Bureau, “In the general automotive category, Toyota is once again the undisputed leader scoring 32 per cent in executive segment and 39 per cent among top management respondents, far ahead of others. Respondents from all sub-segments placed high trust in Toyota, in comparison with other automotive brands.”

The survey listed the top brands that have established an emotional connect with customers, by winning their loyalty and trust. Toyota emerged as the leading brand in the Automotive (General) category ‘that has won the trust of customers in Oman and is the most deserving of emotional attachment, respect, patronage and loyalty.’

There is no doubt that Toyota’s advancements in research, design, engineering and technology have awarded it unparalleled reliability and trust. Making Toyota one of the highest selling automotive brands across the globe.

According to the Saud Bahwan Automotive, spokesperson, “Toyota has always been passionate about its vehicles. Every aspect right from research to design to engineering and development is aimed at drawing the highest levels of satisfaction, through exceptional ownership experiences. In Oman, Saud Bahwan Automotive’s commitment to taking these experiences even further has encouraged the brand Toyota to not just become a leading brand but to also constantly retain a special place in the hearts of its customers, by providing Toyota’s best products and supporting them with the best after-sales service of an equal calibre. The award underscores the trust that people have in the brand.”

“This high honour motivates us to serve our customers even better, to reach even closer to them. Their satisfaction is our aim and we are focused on elevating the Toyota ownership experience for each one of them,” he continued.

The OER-Arabian Research Bureau’s survey was conducted across 18 different categories to gauge the confidence of the public regarding the brands for each category. Surveys were conducted with executives and top management working in corporates in both Muscat and Interior regions to understand responses.

The spokesperson further added, “We are committed to delivering experiences that go beyond just the automobiles. From the moment customers step into our showrooms, until the time that they are proud Toyota owners, we continue to serve them with prompt, personalised service and consistent parts support mile after-mile & year-after-year.”

Ensuring dependable parts support is critical to elevating customer satisfaction levels. SBA’s outstanding after-sales parts support reaches customers through a nationwide network, with outlets dotting Oman.

Backed by robust warehousing techniques along with strong logistics support chain, SBA not only merely continues to achieve but also surpasses Toyota Motor Parts’ benchmark. In recognition, SBA’s spare parts operations continue to be honoured with excellence awards, year after year.

In Oman, the nationwide parts and service network of Saud Bahwan Automotive support Toyota’s outstanding product quality. No wonder then that today, Toyota is one of the most trusted and well-known brands.

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