Toyota: Oman’s Most Trusted Automotive Brand – 2016

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Toyota: Oman’s Most Trusted Automotive Brand – 2016


In a recently conducted OER-Arabian Research Bureau’s survey, Toyota has once again emerged as the most trusted automotive brand.

The survey listed the top brands that have established an emotional connect with customers, by winning their loyalty and trust. Toyota emerged as the leading brand in the AUTOMOTIVE (GENERAL) category ‘that has won the trust of customers in Oman and is the most deserving of emotional attachment, respect, patronage and loyalty.’ Respondents from all sub-segments placed high trust in Toyota, in comparison with other automotive brands.

According to the Saud Bahwan Automotive (SBA) group spokesperson, the recognition is a strong endorsement of Saud BahwanAutomotive’s (SBA) commitment towards Toyota customers in Oman, “Being acknowledged, yet again, as Oman’s Most Trusted Automotive Brand is a great honour, indeed,” the spokesperson remarks, “Our corporate philosophy, from the very top down to the shop floor is ‘Customer Satisfaction No.1’. We believe in serving customers in Oman with Toyota’s best products, supported by after-sales service of an equal calibre. The award underscores the trust that people have in the brand.”

The OER-Arabian Research Bureau’s survey was conducted across 18 different categories to gauge the confidence of the public regarding the brands for each category. Surveys were conducted with Executives and Top Management working in corporates in both Muscat and interior regions to understand responses.

The SBA spokesperson added, “This is also a reflection of the strength of a relationship conscientiously built with our customers, over a period going back three decades. From the time when the very first Toyota cars were imported into Oman…”

The spokesperson further said, “We are committed to delivering more than an automobile – rather a complete Toyota experience. From the moment customers step-into our showroom, until the time that they are proud Toyota owners, we continue to serve them with prompt, personalised service and consistent parts support…mile-after-mile & year-after-year.”

Ensuring dependable parts support is critical to elevating customer satisfaction levels. SBA’s outstanding after-sales parts support reaches customers through a nationwide network, with outlets dotting Oman. Backed by robust warehousing techniques along with strong logistics support chain, SBA not merely continues to achieve but to also surpass Toyota Motor’s Parts benchmark. In recognition, SBA’s spare parts operations continue to be honoured with excellence awards, year after year.

The backbone of Toyota service operations in Oman is the bonding shared with customers, “Ensuring that each customer is treated as a member of the happy Toyota family in Oman has worked wonders in elevating satisfaction levels,” the spokesperson remarks, “We have been there for them to serve them with one of the largest and best-equipped facilities in the region to keep their Toyota running at peak performance levels.”

“This high honour motivates us to serve our customers even better, to reach ever closer to them. Their satisfaction is our aim and we are focused on elevating the Toyota ownership experience for each one of them,” reiterated the SBA spokesperson.

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