Toyota has once again won the 2016 Middle East Car of the Year (MECOTY) Awards, the premier annual award for the region’s automotive industry, by winning the award in the ‘Best Midsize Sedan’ category for its popular Camry model, while also securing the ‘Best Midsize Truck’ award for the Hilux. The final winners were chosen by a jury of 12 independent motoring journalists from leading automotive publications throughout the Middle East.
Takayuki Yoshitsugu, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, remarked “Winning both these awards is a significant achievement and reflects the success of our approach in developing vehicles that have an emotional appeal while surpassing expectations on the rational element with better quality, durability and reliability. From the design to the overall driving experience both in terms of performance and comfort, we have managed to create a strong impact in terms of the Camry and the Hilux. We would like to take this opportunity to thank our customers for their support and feedback, which have played an integral part in helping us create ever better vehicles.”
Toyota raised the bar in the mid-size sedan segment with a bold redesign of the Toyota Camry to add a new chapter in the illustrious history of the world’s most popular mid-size sedan. With a striking new design, new model grades and more dynamic handling, the new model puts the Camry in a league of its own, which was illustrated by the decision of the judging panel to select it as the best in its category.
The introduction of the eighth generation of the Hilux in the Middle East added to its stellar reputation over the years in terms of quality, durability and reliability (QDR). The new model is a complete redesign of one of the world’s best-known and best-loved nameplates with numerous changes in response to customer demands and feedback to exceed all their expectations. The latest Hilux model while improving on the model’s characteristic ruggedness and performance, also impressed the judges by being more occupant-focused and easier to drive than ever before.
Since its debut in 1982 and subsequent evolution over six generations, Camry has come to be embraced by people around the world for its excellent performance, ride quality and its high level of QDR. The car has established an unshakeable presence in the standard mid-size sedan market – both in the Middle East and around the globe – selling more than 15 million units worldwide.
The car features a 2.5-litre four-cylinder engine that produces 178 horsepower and 235 NM of torque coupled with a 6-speed automatic transmission, allowing it to deliver best-in-class engine performance and quietness. The new Toyota Camry blends an evolution of the car’s values – such as comfort, efficiency, reliability and safety – with a more appealing design and engaging driving experience. The new, upscale interior features premium, soft-touch materials throughout the spacious cabin, and advanced instrumentation with intuitive controls helps keep the driver’s eyes safely on the road ahead. With its striking hood lines and statement-making front grille, the car is designed for those who dare to be bold, and combines refinement and performance like never before.
The all-new Toyota Hilux features tougher refreshed styling, a newly developed frame structure, an SUV-like interior and better core performance to deliver the best results in its class. It now features a 6-speed automatic transmission making it more efficient and more economical while boasting the lowest total cost of ownership in its segment. Available in single and double cabins, the all-new Hilux comes in 2-litre and a 2.7-litre petrol engines, or a 2.4-litre diesel engine, and in 4WD and 2WD choices. The new transmission translates into enhanced fuel economy figures over the last generation Hilux while the redesigned tougher rear suspension makes for better reliability to support the Hilux’s enhanced deck usability and towing capacity. It is also equipped with a vast array of safety features that highlight Toyota’s focus on occupant and pedestrian protection.